For ecommerce brands, the customer journey doesn’t end at checkout, it continues all the way to the doorstep. Yet many businesses overlook one of the most visible touchpoints: the shipping box. With branded shipping labels and custom stickers, every parcel you send can double as a powerful piece of marketing.
Before customers even open their order, they see the outside of the package. A well-designed sticker or label instantly reinforces your brand and builds excitement, all while creating a more memorable unboxing experience. Plain boxes get discarded, while branded packaging gets noticed and remembered.
Custom shipping labels also create opportunities to drive action. Add QR codes linking to reorders or social media pages. Include referral offers or ‘thank you’ messages that encourage repeat purchases. Even simple touches, like bold colours or seasonal designs, helps your parcel stand out on doorsteps and offices, extending brand reach beyond the original buyer.
This approach turns offline packaging into measurable tracking. Unique discount codes reveal exactly how packaging influences repeat sales, while trackable QR codes show how many scans your parcels generate. It is a low-cost way to increase customer value without spending more on ads.
At Stickers International, we help brands transform everyday shipping labels into strategic marketing tools with high-quality, fully customisable sticker solutions that perform reliably in transit.
Author: Lily Devaney-Fisher
